Mini-games aren’t new, we’ve all grown up playing them But in crypto, they’ve evolved from just fun to powerful marketing tools Why do they work so well? They’re easy to sign up for, simple to play and most importantly…they’re fun as hell And for projects they help - grab attention, boost onchain activity, and build brand recall, all while making people smile Let’s look at how some projects leveraged them 1. @SuccinctLabs They built their own version of Flappy Bird to maximize engagement and traction. Every flap was a zk-proof generated, imagine the amount of onchain traction - its bonkers! No incentives, no frills - just a nostalgic hook that drew the community in naturally. 2. @eigenlayer - Vibescore A “judge you can trust.” Users answered fun, culture-driven questions, with every response verifiable onchain, users could even bribe the AI to change the response and test verifiability, pretty interesting right? It wasn’t just a game; it was a clever way to showcase Eigen’s tech while creating a sense of community and identity. With $50K+ in prizes and a contractor offer for the top scorer, it turned engagement into real opportunity. Your Vibescore wasn’t just a number, it was proof of your vibe. 3. @lagrangedev - Turing Roulette Another fun game to generate proofs and compete in Turing Roulette - a bigger tournament which expanded to 3 Seasons! Lagrange created a game to prove how well-nuanced their tech was to prove verified responses in a generation where we are constantly surrounded by AI It wasn’t just entertainment - it helped identify top contributors, drove onchain activity, and added credibility to their tech narrative. Results? 5M+ in combined impressions and tons of onchain activity 4. @Uniswap - Chart Rider Built by @nikokampouris, this Line Rider–style game hit nearly 400K impressions, 3K likes, and tons of new dApp visits. They even hid easter eggs to keep it relatable and dropped a CTA at the end to close the loop. Simple, smart, and super effective. The takeaway? Mini-games tap into something universal - the need to play. They turn users into participants, and participants into believers. Did we miss any bangers? Drop your favorite crypto mini-game below 👇