Discover how to buy UNUS SED LEO (LEO) in Australia on an exchange you can trust

Getting started with crypto can feel overwhelming, but learning where and how to buy crypto is simpler than you might think.
UNUS SED LEO (LEO) is currently at
$9.5300
+0.04%
4.5
How to buy UNUS SED LEO (LEO) in 3 steps
Whether you’re new to crypto or an experienced trader, you can buy crypto using the OKX Exchange.
Step one
Get OKX
If you haven’t already, download the OKX app and sign up to get started.
Step two
Fund your account
Make a deposit using your preferred payment method.
Step three
Choose your crypto
Select the crypto you’d like to buy from the 3,000,000+ available on OKX.

What’s UNUS SED LEO (LEO)? How can I buy it?

What is UNUS SED LEO?

UNUS SED LEO (ticker: LEO) is a utility token created by iFinex Inc., the parent company of Bitfinex and related entities within the iFinex ecosystem. Launched in May 2019, LEO’s primary purpose is to provide users with a range of fee discounts and benefits across iFinex platforms, including but not limited to Bitfinex (spot, derivatives, margin), Bitfinex Pay, and other affiliated services. The name “UNUS SED LEO” is derived from a Latin phrase in Aesop’s fable “The Lioness,” roughly meaning “one, but a lion,” implying quality over quantity.

LEO was issued following iFinex’s need to raise capital in the wake of regulatory and banking-related challenges. The company conducted a private token sale, raising approximately $1 billion, with LEO designed as a mechanism to enhance platform utility while enabling a structured token buyback and burn program to gradually reduce circulating supply.

LEO is an ERC-20 token on Ethereum and also exists as a token on the EOS blockchain, enabling operational flexibility and cost efficiency for internal transfers across the iFinex ecosystem.

How does UNUS SED LEO work? The tech that powers it

  • Token standards and networks:

    • Ethereum (ERC-20): LEO operates on Ethereum to leverage its established security, liquidity, and broad wallet/exchange support.
    • EOS: A parallel token representation on EOS supports faster, lower-cost internal movements within the iFinex infrastructure.
    • Cross-chain accounting within iFinex systems ensures the total supply remains coherent across supported networks.
  • Utility within the iFinex ecosystem:

    • Trading fee discounts: Holding LEO grants tiered discounts on maker/taker fees across spot and derivatives markets. Higher LEO balances typically unlock better rates.
    • Lending and borrowing benefits: Users on Bitfinex’s margin funding/borrowing can receive fee reductions when they hold LEO.
    • Withdrawal/deposit benefits: Reduced crypto and fiat withdrawal fees and other operational fee perks may apply for LEO holders.
    • Additional product integrations: Over time, iFinex has extended LEO utility to other services (e.g., staking-like rewards, special features, or premium account conditions), subject to platform updates.
  • Buyback and burn mechanism:

    • Net profit allocation: iFinex commits a portion of its consolidated revenues to buying back LEO from the market and permanently burning it, reducing supply over time.
    • Proceeds from asset recoveries: The whitepaper outlined that funds recovered from events such as the Crypto Capital case or the 2016 Bitfinex security incident would be partially used to repurchase and burn LEO.
    • Transparency: Bitfinex publishes burn transactions and supply metrics, allowing the community to track the deflationary process.
  • Security and custody:

    • As an ERC-20/EOS token, LEO inherits the base security guarantees of its host chains, while custody practices depend on user choice (self-custody wallets vs. exchange custody). For exchange users, Bitfinex implements a mixture of hot/cold wallet management, multi-signature controls, and operational security measures.

In practice, LEO’s “technology” is intentionally straightforward—the token is a standard fungible asset on established chains—while the economic and platform design (fee utility, systematic burns, and cross-product integration) drive most of its value proposition.

What makes UNUS SED LEO unique?

  • Ecosystem-centric utility: Unlike general-purpose L1/L2 tokens, LEO’s utility is tightly integrated with iFinex products. Its value is directly linked to platform activity, fee structures, and the company’s revenue performance.

  • Structured deflationary model: The ongoing buyback-and-burn program is tied to iFinex revenues and specific recovery events. This explicit linkage between business performance and token supply reduction is relatively uncommon and gives LEO a quasi “revenue participation” feel without conveying equity rights.

  • Dual-chain presence (Ethereum and EOS): Supporting two chains optimizes for liquidity (Ethereum) and operational efficiency (EOS), while internal accounting ensures supply integrity.

  • Defensive capital raise design: LEO’s origin story—used to recapitalize and enhance operational resilience—created an asset whose trajectory is aligned with the platform’s long-term health and user activity.

UNUS SED LEO price history and value: A comprehensive overview

  • Initial sale and listing (2019): LEO launched around May 2019 after a private sale that reportedly raised ~$1B. Early trading generally held above the sale price, reflecting strong platform usage and speculation around the burn mechanism.

  • Post-launch stabilization: Over subsequent years, LEO often behaved differently from the broader crypto market beta. At times, it displayed relative resilience during downturns, partly due to buybacks and the “platform revenue” narrative.

  • Deflationary supply dynamics: Bitfinex has executed continuous burns. As circulating supply declines, the token can experience supportive price dynamics if demand from traders seeking fee discounts remains steady or grows.

  • Correlation with platform performance: LEO’s valuation tends to be more sensitive to Bitfinex ecosystem developments (trading volumes, new product releases, legal/regulatory milestones, and recovery-related announcements) than to broader narratives like L1 scaling or DeFi adoption.

  • Liquidity and listing profile: LEO is most liquid on Bitfinex, with additional listings on select exchanges and aggregators. Liquidity depth and venue concentration can affect price volatility, spreads, and slippage for larger orders.

Note: For up-to-date pricing, circulating supply, burn totals, and market cap figures, consult reputable trackers (e.g., CoinGecko, CoinMarketCap) and Bitfinex’s official LEO burn transparency pages. Market data changes frequently.

Is now a good time to invest in UNUS SED LEO?

This depends on your objectives, risk tolerance, and view of Bitfinex’s long-term business prospects.

Considerations:

  • Thesis alignment:

    • Bullish case: You believe Bitfinex/iFinex will continue to generate substantial revenues, maintain or grow user activity, and keep executing the buyback-and-burn program. You value fee discounts and expect ongoing utility across new iFinex products.
    • Bearish case: You expect competitive pressures, regulatory headwinds, or decreasing volumes to reduce revenues and slow burn dynamics, which may dampen price performance.
  • Utility versus speculation:

    • If you actively trade or use services within the iFinex ecosystem, LEO’s fee savings can offer tangible ROI regardless of price moves.
    • If you are purely investing, you’re effectively taking a view on iFinex’s operational performance and the persistence of the burn mechanism.
  • Risk factors:

    • Platform concentration: LEO’s demand is closely tied to a single corporate ecosystem. Any disruption to Bitfinex services or reputation can impact token value.
    • Regulatory environment: Changes in exchange regulations, stablecoin oversight linked to related entities, or jurisdictional shifts can influence LEO fundamentals.
    • Liquidity: Concentrated liquidity can lead to higher volatility during market stress, affecting entry/exit execution for larger positions.
    • Smart contract and custodial risks: While ERC-20/EOS standards are mature, users should still practice sound custody and consider contract/wallet risks.
  • Portfolio context:

    • For users active on Bitfinex, holding LEO for utility can be rational as part of an “operational stack.”
    • For diversified investors, consider position sizing, scenario analysis, and whether LEO’s idiosyncratic risk profile complements or concentrates your existing exposures.

Practical next steps:

  • Review the latest LEO burn data and circulating supply on Bitfinex’s transparency portal.
  • Compare your expected fee savings versus potential price risk if you primarily want LEO for utility.
  • Monitor Bitfinex trading volumes, new product rollouts, and legal/regulatory updates that can influence the token’s demand and buyback cadence.
  • Use dollar-cost averaging and defined risk limits if initiating a position, and employ venue-aware execution to manage slippage.

Disclaimer: This is not financial advice. Always conduct independent research and consider consulting a licensed financial advisor.

Discover the different ways to buy crypto in Australia

Here are a few step-by-step beginner’s guides to help you make your first purchase.

Deposit

Drop some crypto or your local currency into your account.
This is the preferred method for those looking to diversify their assets.
1

Create an OKX account

Download the OKX mobile app and sign up using your email address or phone number.
2

Get verified

Complete identity verification to secure your account. You’ll just have to provide your ID, a selfie, and some personal information.
3

Fund your account

Tap on the Deposit button on the homepage and select your deposit method. Select your preferred deposit option, such as bank transfer.
4

Start a deposit

Follow the instructions to complete your UNUS SED LEO deposit or bank transfer.
5

Confirm your deposit

If prompted, confirm your deposit on your bank’s associated mobile banking app.
6

Place a buy order

Tap the Buy and sell button on the homepage. Use the dropdown to select LEO, and enter your desired amount. Tap Preview to review your order, and tap on the Buy button to complete your purchase.
7

All done

We’ll notify you once your purchase is complete. That’s it. You own crypto.
1

Create an OKX account

Download the OKX mobile app and sign up using your email address or phone number.
2

Get verified

Complete identity verification to secure your account. You’ll just have to provide your ID, a selfie, and some personal information.
3

Start a trade

Tap the Buy button on the homepage. Use the dropdown to select LEO.
4

Enter an amount

Enter the amount of UNUS SED LEO you’d like to purchase in your local fiat currency.
5

Choose your payment method

Tap on Payment method and select Card. Tap on Preview to view your purchase details. Then, tap the Buy button to complete your purchase.
6

Confirm your order

If prompted, confirm your purchase on your bank’s associated mobile banking app.
7

All done

We’ll notify you once your purchase is complete. That’s it. You own crypto.
1

Get the OKX app or Wallet extension

Download the OKX mobile app on your mobile device or install the OKX Wallet extension.
2

Set up your wallet

Go to the menu and find Web3 Wallet. Follow the instructions to create or import a wallet. Make sure to back up your seed phrase.
3

Fund your wallet

Deposit your crypto into your OKX Wallet to cover your crypto purchase and network fees. You can make a direct deposit through the Exchange or receive the tokens from another wallet.
4

Find your next purchase

You can search for your desired crypto, paste its contract address directly into the search bar, or find it on the Tokens page.

Note:
Tokens with the same symbol can exist on multiple networks or may be forged. Always double-check the contract address and blockchain to avoid interacting with the wrong tokens.
5

Trade your crypto on OKX DEX

You can either select the token you want to buy and start trading right away, or find the token in your preferred trading mode on our Trade page.

Choose the token you’re paying with (e.g., USDT, ETH, or BNB), enter your desired trading amount, and adjust slippage if needed. Then, confirm and authorize the transaction in your OKX Wallet.

Limit order (optional):
If you’d prefer to set a specific price for your crypto, you can place a limit order in Swap mode.

Enter the limit price and trading amount, then place your order.
6

Receive your crypto

Check your order status using the Explorer or on the History page. If your transaction is successful, you’ll receive your crypto in your wallet.
7

All done

You can now track and transfer your crypto, all in one place. That’s it. You own crypto.
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Make informed decisions

Here are some things to look out for when deciding where to buy crypto.
Proof of Reserves
Ensure the exchange can cover your assets at all times.
Make informed decisions
High liquidity
High trading volumes enhance liquidity on an exchange.
Transparency
Historical market data should be available to you at all times.
Security
Ensure the exchange has taken steps to keep your account safe.
Make informed decisions

How to get UNUS SED LEO for free

Invite friends, earn rewards
See how you can get free UNUS SED LEO when you invite friends to trade with you.
Earn APY on your crypto
Earn interest down to every dollar and watch your UNUS SED LEO grow, for free. Put your crypto to work, 24/7.
Join airdrop campaigns
You can get free UNUS SED LEO airdropped to you when you join campaigns.

How to buy UNUS SED LEO (LEO) FAQ

Depending on where you’re located, you can use bank transfer, credit/debit card, or Peer-to-Peer. Read our guide on how to use these different payment methods to buy UNUS SED LEO LEO safely on a trusted exchange like OKX.
Choose the best exchange to buy UNUS SED LEO (LEO) depending on your individual needs. Factors to consider when picking the best place to buy UNUS SED LEO (LEO) include: security measures, platform transparency, fees, and efficient transaction processes. First-time beginners can consider trusted exchanges such as OKX.
Countries and regions differ on how digital assets transactions and holdings are taxed and how they view digital assets in general (money, property, commodity). In general, it is expected that you will pay capital gains tax when selling or swapping UNUS SED LEO. Refer here for a more detailed guide.
There are exchanges that offer users privacy and do not require verification to complete transactions. However, it is important to exercise caution as such exchanges might be more prone to fraud.
Use a trusted, centralized exchange such as OKX, which offers the ability to buy and sell UNUS SED LEO (LEO), as well as fiat withdrawal options.
This depends on the method you use to convert UNUS SED LEO (LEO) to cash. Withdrawals to a bank can take one to three working days to process, while withdrawals to a debit card can be almost instantaneous.

Disclaimer

This is provided for informational purposes only. It is not intended to provide (i) investment advice or an investment recommendation, (ii) an offer, solicitation, or inducement to buy, sell or hold digital assets, or (iii) financial, accounting, legal or tax advice. Digital assets, including stablecoins and NFTs, are subject to market volatility, involve a high degree of risk, and can lose value. You should carefully consider whether trading or holding digital assets is suitable for you in light of your financial condition and risk tolerance. Please consult your legal/tax/investment professional for questions about your specific circumstances. Not all products are offered in all regions. For more details, please refer to the OKX Terms of Use and Risk Warning. OKX Web3 Wallet and its ancillary services are subject to separate Terms of Service.